Faith based business strategies

Wired.com recently (OK! 2 months ago) ran an article about Web Vaastu. I was half way through that article and realized that the owner of this site has discovered a rare and higly profitable market niche. Most of the small business owners in India, I knew, were superstitious to some extent, which makes them perfect customers for these kind of services. And their faith in Vaastu Shastra guarantees their loyalty.

Faith based business strategies make life easier for entrepreneurs. The customer base is always well defined and is easily reachable. Marketing efforts are also pretty much simplified due to the mouth to mouth publicity. Most importantly the quality of services is not measured but is assumed to be great due to the involvement of faith. Profit margins are good because of the premium prices customers are ready to pay for such services.

Here are couple of the success stories of faith based business services/ strategies:

• Mecca Finder: Cellphones with compass that points to a Mecca.
• Ink Cartridges from monks: Ink cartridges manufactured by Cistercian(??) monks.
  

faith business strategies web vaastu mecca finder